Elaine Skinner's Top 5 Tips for maximising the letting appeal of your holiday home.
Whether you have had a poor holiday letting season, or want to get more from your investment, now’s the time to plan ahead. Holiday home owners often over-estimate the revenue they will get and under-estimate the amount of work they have to do in order generate the bookings. In our experience, a higher and individual standard of furnishing will enable you to set a higher rental price and could potentially give you a higher occupancy rate throughout the year, with more repeat bookings. It’s a competitive market, so you have to stand out against the others!
- Exceed expectations with your decor and furnishings.
Your holiday let is not a place to offload your old sofa. Your property, irrespective of the holiday theme, should have a consistent style and image, with stand out features, stylish interior design and flawless décor.
- Opt for neutral furnishings with colourful accessories to maximise your appeal.
Don’t just stick to white walls, it’s as bad as 80’s magnolia. Be brave, make it feel like a home, not a typical run of the mill show flat. If in doubt use grey! Greys aren’t just a passing phase, they’re the go-to neutral. It’s not easy it can often make or break a space, so get a designer that’s experienced in layering to help. Grey is so versatile that it can work for any style, anywhere. “I fell in love with greys as soon as I tried it,” enthuses Elaine Skinner, “my darkest favourite is Farrow & Ball’s Downpipe, its a bold, smoky hue.”
- Buy quality furniture that will be hardwearing.
Bear in mind items will need replacing regularly due to wear-and-tear. Don’t buy state of the art technical items that are expensive to replace, mid-range is best and don’t economise on the basics: good-quality sheets, comfy beds, fluffy towels, powerful showers, a sturdy dishwasher and washing machine and a kitchen stocking everything a chef would need are all essential.
- Don’t lock away all your personal items in your holiday home.
Retain those special personal touches which reflect your individuality and personality – guests will appreciate them! It is no longer acceptable to offload old furniture and mismatched plates that look as if they were sourced from a variety of long lost relatives.
- Don’t shy away from the unusual or quirky – embrace it!
In the high end holiday let market, it’s all about attention to detail. Get a designer to arrange artwork displayed on the walls and pile up books in the study. If you are charging high end rental then don’t mistrust your quests; treat them with respect and give them everything.
Most of all enlist the help of a professional who can offer solid advice and knows how to do this. Pay the fees and then relax and enjoy the increase in revenue and further bookings.